about the project
Project overview
Jain Housing & Construction Ltd is a prestigious brand in the Indian real estate and construction sector, established in 1987. With an impressive legacy of over 37 years, Jain Housing has carved a niche for itself as a leader in South India's competitive construction industry. The company is known for its commitment to quality, integrity, innovation, and exceptional customer service. Headquartered in Chennai, Tamil Nadu, Jain Housing has been at the forefront of developing prominent residential projects across cities like Chennai, Bangalore, Hyderabad, Cochin, Coimbatore, and Tirupur.
The Challenge: Despite their esteemed reputation, Jain Housing was facing significant challenges in generating leads for their flagship project, Aadhya, both online and offline. Previous ad campaigns, though abundant, lacked the conceptual creativity necessary to capture the attention of potential customers in a saturated market.
solution
The result
Creative Branding: We reimagined Jain Housing's brand presence with a fresh, innovative perspective, aligning it more closely with the aspirations of modern homebuyers.
Conceptualized Creative Ads: We developed a series of conceptualized creative ads, moving beyond traditional designs to create eye-catching and memorable visuals that resonated with the target audience.
Comprehensive Marketing Collaterals: Our team designed impactful signage, hoardings, newspaper ads, flyers, and brochures that not only stood out but also effectively communicated the unique selling points of the Aadhya project.
Integrated Digital Marketing: Leveraging these creative assets, we launched a robust digital marketing campaign across various platforms. This multi-channel approach ensured a broader reach and higher engagement, driving quality leads both online and offline.
Dsignxt's strategic intervention resulted in a marked improvement in lead generation for Jain Housing's Aadhya project. The innovative ad campaigns and enhanced branding efforts significantly boosted their online presence, leading to an increase in inquiries and sales conversions. Offline channels also saw a surge in footfall and interest, validating the effectiveness of our holistic approach.
With Dsignxt's expertise, Jain Housing successfully overcame their challenges, achieving a higher ROI and reinforcing their position as a leading real estate brand in South India.
